Case Study

To promote awareness of Clean Air Day and the actions young people could take to improve their own environment, influence others and reduce their exposure to air pollution.

β€œTo have the clean air message delivered in so many creative ways by some fantastic radio and video ads made by our young people is very impressive.”

Andy Burnham, Mayor of Greater Manchester

Client

Transport for Greater Manchester

When

Summer term 2018

Core Topics

  • Air pollution

Brief

To promote awareness of Clean Air Day and the actions young people could take to improve their own environment, influence others and reduce their exposure to air pollution.

Our solution

  • To deliver 20 interactive media workshops in primary and high schools across Manchester
  • To stage an online poll through which schools would promote their own competition entry
  • To share the best entries on YouTube for greater reach
  • To host a final at Media City bringing the best schools together

They said

β€œTo have the clean air message delivered in so many creative ways by some fantastic radio and video ads made by our young people is very impressive.”

Andy Burnham, Mayor of Greater Manchester

β€œThe day was both informative and engaging and the children were talking about it all day.”

Cheryl Potts, Drama Teacher, Smithills School, Bolton

β€œIt’s been a great experience for the students, who really enjoyed the workshop run by Collaborate Digital.”

Nik Jackson, Media Teacher, Saddleworth School, Uppermill

β€œI’ve personally enjoyed working with you again on this campaign. You have gone to all lengths possible to make this work which is a testament to your dedication and professionalism. Thank you for all your hard work!”

Sarah Cowap, Operational Sales Leader, Jacobs

Finalists’ playlists

Watch high schools videos on YouTube

Watch primary schools videos on YouTube

Back to Case Studies

22

Workshops
delivered

645

Children
engaged

16,523

Video votes
cast

Amount of awareness raised

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